On Wednesday 23 November, This Because launch their pop-up shop on Broadwick Street, Soho, just in time for Christmas.

This Because curates products that look good and do good. Ethical gifts that you will love to give and that your family and friends will be delighted to receive. It’s a one-stop shop filled with beautifully made, socially minded presents like soap that provides employment for people who are blind; stationery made from print-house off-cuts to reduce waste; socks that support people who are homeless. And with prices ranging from £1.50 to £800, there’s sure to be something for everyone on your list.

This Because has partnered with over 35 positive brands so that you don’t have to give pointless presents this Christmas. In addition to selling products the shop will be hosting talks and tasting events all related to the brands they are representing.

We worked with This Because to launch the pop up shop, creating content for their website and print materials, and managing their social media in the run up and for the duration of the shop opening. Find out more about our work together here

“As consumers we have the power to choose a better world,” says Zoë Quirk, Founder of This Because. “Our goal is to curate brilliant products so that shoppers can be sure that the money they spend has a positive impact. Through our website and pop-up shop we hope to make socially minded shopping easy and desirable for everyone.”

The pop up shop is open from Wednesday 23rd November until Christmas eve. Please pop in!

Location: 18 Broadwick Street, London, W1F 8HS

Opening Hours: Monday – Saturday: 10am to 8pm, Sunday: 11am to 6pm

This Because champions brilliantly designed products made by companies that support our society and environment. They tell their stories, build their brands and sell their creations, making it easier for everyone to shop more thoughtfully. Every time we spend money, we’re voting for the people we want to support, the businesses we want to grow and the kind of world we want to live in and This Because believe that the sooner our money can be spent with companies contributing to a more generous and lasting world, the better.

Zoë Quirk founded This Because as a result of her own frustration. Fed up with the media always telling her which companies she shouldn’t be buying from – polluters, tax avoiders, fast fashion – but never offering any alternatives, she decided to do something about it. She had the idea in 2011, set up a simple blog in 2012, transitioned the blog to a business in 2015 and made it her full time job in 2016.

Find out more about This Because by visiting their website here. And you can follow them on Twitter, Instagram and Facebook.